Prime Time started in 2021 with a simple belief: you shouldn't have to choose between bold flavour, better choices and a good time. Founded by Harvey Armstrong and Sam Holmes, the range is low-calorie, gluten-free and vegan - a lager, an IPA, a caffeine-infused Lager+ and a 0.5% ZERO.
Prime Time's line-up covers the essentials done their way: Lager, the stronger Lager+, an IPA, and a 0.5% ABV alcohol-free option in Prime Time ZERO. Self-described rule-breakers rather than a traditional brewery, they're rewriting things rather than following the usual playbook.
Drinks from Prime Time
PRIME TIME - SAMPLE PACK (Mixed Pack)
Prime Time Lager (Lager · 4.2% ABV · 330ml)
Prime Time Pear Lager (Lager · 4% ABV · 330ml)
PRIME TIME SESSION IPA (IPA · 4.2% ABV · 330ml)
Prime Time ZERO Alcohol-Free beer. (Lager · 0.5% ABV · 330ml)