About UK Beer Deals
Hi, I’m Mark. I drink a lot of craft beer, and I also brew my own. I got fed up of hearing about deals after they had finished so I built a platform to look for craft beer deals. At first it was a personal thing but I then realised that it might be of interest to other people too, so I decided to create this site.
Genuine deals
UK Beer Deals watches brewery and bottle shop websites right across the UK and shows you what was genuinely discounted when we last checked. Beer mostly, but also cider and brewery merch. It’s free and you don’t need an account. You can sign up for the optional deal emails, or create a free account to keep your saved beers on every device and get alerts on your phone, and you buy from the brewery exactly as you would have anyway.
Supermarket prices
The supermarkets are on here too: the supermarket comparison puts beer and cider prices from Tesco, Sainsbury’s, Asda, Morrisons, Waitrose and Aldi next to each other: the price per litre, the loyalty-card price where there is one, and which of them was cheapest for the same pack when I last looked.
Every drink we track
It’s not just the deals, either. All drinks tracks everything we publish from those shops, tens of thousands of products, with the price we saw on our last visit, whether it’s discounted or not, and Merch does the same for the glassware and T-shirts. The two halves of the site are kept honestly apart: a deal on here always means a reduction of 20% or more that we’ve verified against the shop’s own crossed-out price; the catalogue is everything else we’ve found, discounted or not. It’s beer, cider, mead and alcohol-free drinks. Wine, spirits and soft drinks aren’t listed here, because that isn’t what this site is for.
Breweries, pubs and shops
There’s more here than prices, too. Every brewery has its own page with delivery costs and free-delivery thresholds where the shop publishes them, and many carry the brewery’s own story, in their own words. Breweries, pubs & shops maps breweries, taprooms and bottle shops we watch, plus thousands of pubs from public registers, so you can find somewhere near you, plan a walking pub crawl, or plan a pilgrimage.
What the scraper actually does
It visits the public product pages of every shop on the list, the same pages you’d see yourself, and records the price and availability of every product it finds there. For a deal, it looks for one specific thing: a price the shop has already marked down in public. If a brewery shows “£28.00” with “£40.00” crossed out next to it, that’s a deal and it gets recorded.
Each brewery and bottle shop gets checked about twice a day, and each supermarket about once a day. Every deal on the site carries its own “price correct as of” line so you can see exactly how fresh that particular one is. Prices can and do change between checks, so the retailer’s own page is always the final word. A product that disappears from a shop’s site disappears from here too, rather than hanging around as a dead link.
What it will never do
- Invent a discount, or guess what a “was” price might have been
- Invent a pack size, or a price per bottle, when the shop hasn’t said what’s in the box
- Show you a deal the shop isn’t publicly displaying itself
- Take your money: every checkout happens on the brewery’s own site
- Ask you to register, or sell your details to anyone
- Move a deal up the page, or list it at all, because someone’s paying me
Why delivery costs are on here
Because a 25% discount with £7 postage isn’t really a 25% discount. Where a shop publishes its delivery charges and free-delivery threshold, they’re shown on the deal so you can do the real maths before you commit. Where they don’t publish it, it says so rather than guessing.
Where it’s still a bit rough
I’d rather tell you than have you find out. ABV is still missing on about a quarter of the drinks. Some of those are mixed packs, which don’t have a single ABV to give, and the filter has an “include unknown ABV” option, on by default, so nothing gets hidden because of it. Pack sizes aren’t always published by the shop, so price-per-bottle can’t always be worked out, and where the evidence is thin I’d rather show you nothing than a number I can’t stand behind. About one in four drinks carry no pack size at all. Casks and kegs are priced by the pint where the shop says how many pints are in them, and build-your-own boxes show the price per beer with the minimum you need to buy. On the supermarket pages the ABV comes from the supermarket’s own product page. Where two supermarkets disagree about the same drink, I pick the figure the most listings agree on, and the price per unit follows from it. A few products still have no style label. I’m chipping away at all of it.
Who’s behind it
Just me. No company, no investors, no marketing department. If something looks wrong, or a deal on here doesn’t match what you see on the brewery’s site, please do tell me: that’s genuinely the most useful thing you can send me.
The site costs money to run, so if it’s ever saved you a few quid and you fancy returning the favour, there’s a “Buy me a half” button in the header. It’s a tip jar (via Ko-fi), it’s entirely optional, and nothing on the site is held back if you don’t.
Two of the shops listed here have also taken me on through affiliate networks: one brewery through Awin, and one bottle shop through Adtraction. Where a link from this site is one of theirs, I earn a few percent of the sale if you buy after clicking through. It never costs you a penny more than going direct, and every other shop on here earns me nothing at all. I also earn a flat fee if you join CAMRA through the link on the CAMRA page, also via Adtraction.
The part that actually matters: it buys nobody a better position. Nothing is listed because it pays and nothing is moved up the page because it pays. The same rules are applied to every shop, paying or not; deals are ranked on value alone (how deep the cut is, how much cash it saves, how fresh it is), whoever they’re with. If that ever stops being true, you’ll read it here first.
The site keeps anonymous, aggregate-only statistics (cookieless, via Plausible) about how it gets used: pages viewed, deals clicked through, searches, filters, the map, favourites and shares, plus three tallies of my own that count page views, search words and shares and hold nothing about you. A personal detail only ever reaches me if you hand one over: your email address if you join the deal emails or ask for alerts when a shop lists something new, and your contact details if you report a problem with a listing or ask to update your own business’s page. The privacy page spells out exactly what’s counted, what’s kept and for how long.
[email protected] · UK Beer Deals on Facebook · @uk_beer_deals on X · Privacy · Terms
Quick answers
What counts as a deal on UK Beer Deals?
A price at least 20% below what the brewery or bottle shop itself was charging, checked against the crossed-out price on the shop’s own page. If the shop hasn’t marked it down in public, it isn’t listed as a deal.
How often are prices checked?
Each brewery and bottle shop about twice a day, and each supermarket about once a day. Every listing shows what we saw on our last visit, so check the shop’s page before you buy.
Which supermarkets do you compare?
Tesco, Sainsbury’s, Asda, Morrisons, Waitrose and Aldi. Each listing shows the shelf price, the loyalty-card price where there is one, advertised offers and the price per litre.
Do you sell beer?
No. UK Beer Deals lists prices and discounts, and every checkout happens on the retailer’s own site.
Does it cost anything, and do I need an account?
It’s free and you can browse without an account. A free account is optional and keeps your saved beers on every device.
Do shops pay to be listed or ranked higher?
No. Some links earn me a commission, but nothing is listed because it pays and nothing is moved up the page because it pays.
What drinks do you cover?
Beer, cider, mead and alcohol-free drinks from UK retailers, plus brewery merch. Wine, spirits and soft drinks aren’t listed.
Are discount codes the same as deals?
No. Codes are ones breweries and bottle shops have published themselves, shown with the terms they stated. They’re listed separately because a code isn’t a verified price cut.
Every price on this site was on the retailer’s own page when we last looked.