Last updated: October 2026
Short version: I don’t want your data. You don’t need an account to use the site, and nothing about you is sold to anybody. If you choose to create one, it holds your email address and the things you save or ask for alerts about. If you join the email list, I hold your email address to send you exactly what you asked for and nothing else. What follows is the honest detail.
Nothing that identifies you when you browse. Browsing needs no login, so it gives me no name, email or address. The exceptions are things you choose to send me: an account, the email list, a report about a listing (if you leave your email with it), a suggestion for your own business’s page, and a question about UK Beer Deals Insights if you run a brewery or a shop. The sections below say exactly what happens to each.
For website statistics I use Plausible Analytics. It counts how many people visit, which pages get looked at, and which features get used: a deal clicked through to a retailer, a catalogue product clicked, a search that found nothing (counted as a search; Plausible never gets the words you typed), a filter applied, the map opened, something favourited or shared, the support button clicked, all as aggregate totals. It sets no cookies, doesn’t fingerprint your device, and doesn’t follow you around other websites. No individual visitor profile exists, so there’s nothing to link back to you.
Plausible processes this entirely within the EU, on servers in Germany; nothing is sent outside. They act only as my data processor under a written agreement, which means they can’t use the numbers for their own purposes, pool them with anyone else’s data, or sell them on.
I also keep three simple tallies of my own, in the site’s database. One counts how many times each page is viewed each day. Another keeps the words typed into the search box, added up per day, along with whether the search found anything. Neither records anything about you: no IP address, no cookie, no browser details, and nothing that links one page or search to another, or to a person. Anything typed into the search box that looks like an email address, phone number, web address or postcode is thrown away rather than kept, and words that only one or two people ever searched for are deleted after 90 days, but please don’t type personal details into the search box anyway. The third counts which share option (WhatsApp, copy link and so on) is chosen on each page that gets shared, and records nothing about who shared it. These tallies aren’t shown anywhere on the site. I use them to see what people look for that the site doesn’t have yet, and to tell breweries how often their pages are looked at.
I look at those numbers for two reasons: to work out which parts of the site are worth improving, and to show breweries how much traffic I’m sending them. That’s it. Nothing here feeds advertising, remarketing or ad targeting of any kind, and if that ever changed, I’d have to ask your permission first, and I would.
If you tell me a promo code has stopped working, I record which code it was and when, nothing about you. Alongside it I keep a scrambled version of your IP address, purely so nobody can spam the button hundreds of times; it can’t be turned back into your address, it’s never shown anywhere, and the raw IP is never stored.
If you use “Report a problem with this listing”, I keep which listing it was, what you said was wrong, and anything you typed in the details box. Your email address is optional; I only keep it if you give it, I only use it to reply about that report, and it’s deleted after 90 days.
A scrambled version of your IP address is kept for two days, purely to stop anyone flooding the form. It’s salted, can’t be turned back into your address, and the raw IP is never stored.
Reports reach me as one summary email a day, put together by n8n and delivered to my own inbox. Nothing on the site changes automatically because of a report; I check it against the shop’s own page first. The lawful basis is my legitimate interest in keeping the listings accurate; ask and I’ll delete a report you sent.
If you run or work for a listed business and use “Is this your store?”, I keep your name, your connection to the business, your email address, your phone number if you give one, and the changes you suggested. I use them only to check you’re connected to the business and to reply to you, never for marketing.
To check, I email an address published on the business’s own website; the address you give isn’t treated as proof. As with reports, a scrambled IP is kept for two days to stop spam, and suggestions reach me in the same daily summary email.
Your name, email and phone number are deleted 12 months after I’ve finished dealing with the suggestion, and if I haven’t got to yours yet, ask and I’ll delete it straight away. What was suggested, and what I changed, is kept as a record of why the page says what it says. The lawful basis is my legitimate interest in keeping business listings accurate, which is also the business’s.
UK Beer Deals Insights for breweries is a service for breweries, separate from the free site. If you use the form on the For breweries page, I keep your name, your brewery, your work email, and your job title, website and message if you give them. They reach me as an email sent through Resend, and I use them only to reply to you about UK Beer Deals Insights, never for a mailing list. A scrambled version of your IP address is kept for two days to stop the form being flooded; it can’t be turned back into your address and the raw IP is never stored. Your name, email, job title, website and message are deleted automatically 12 months after you send the form, or straight away if you ask; the brewery’s name and the date are kept as a record that it got in touch.
To use it, you sign in at the brewery login with an account like the one described below and ask for access to your brewery. That request holds your name, job title and work email, which brewery it’s for, your confirmation that you work there, and your phone number, the brewery’s website and a message if you give them. I check every request by hand, usually by emailing an address on the brewery’s own website, and email you the decision. The request is deleted with your account.
While you use it, the portal keeps a record of which brewery’s pages your account opened and when, and if you suggest a correction to a listing, I keep what you wrote and your email so I can reply. After 12 months, automatically, the record of what was opened stops saying which account opened it, and a correction loses your email and account, keeping only what was suggested. Costs you type into the supermarket viability report stay in your browser and are never sent to me.
The lawful basis is taking the steps you asked for before any agreement, then the agreement with your brewery itself, and for the record of who opened what, my legitimate interest in keeping each brewery’s figures to the people allowed to see them.
UK Beer Deals Insights for bottle shops is a service for independent bottle shops, separate from the free site. If you use the form on the For bottle shops page, I keep your name, your shop, your work email, and your job title, website and message if you give them. They reach me as an email sent through Resend, and I use them only to reply to you about UK Beer Deals Insights, never for a mailing list. A scrambled version of your IP address is kept for two days to stop the form being flooded; it can’t be turned back into your address and the raw IP is never stored. Your name, email, job title, website and message are deleted automatically 12 months after you send the form, or straight away if you ask; the shop’s name and the date are kept as a record that it got in touch.
To use it, you sign in at the bottle shop login with an account like the one described below and ask for access to your shop. That request holds your name, job title and work email, which shop it’s for, your confirmation that you work there, and your phone number, the shop’s website and a message if you give them. I check every request by hand, and you see the decision when you next sign in. The request is deleted with your account.
What your shop keeps in the portal belongs to the shop’s workspace rather than to you: the purchase costs, cost settings and proposed prices you type in, notes and dismissed items, buying preferences, the shops you choose to compare with, and your shortlist. They are kept on the site’s database so everyone in your workspace sees the same; inside the portal only people in your workspace can see them, and purchase costs, cost settings and proposed prices only its owners and managers. They are never shared with breweries or anyone else, and never used for anything but your workspace. If your own account is deleted they stay with the workspace without your name on them. If the shop closes its workspace, I delete them when it asks.
While you use it, the portal keeps a record of which pages your account opened and when. After 12 months, automatically, that record stops saying which account opened it, and after 24 months it is deleted.
The lawful basis is taking the steps you asked for before any agreement, then the agreement with your shop itself, and for the record of who opened what, my legitimate interest in keeping each shop’s figures to the people allowed to see them.
The site’s database is hosted with Supabase, and the site itself is served by Cloudflare. Both act only as my processors under written agreements and can’t use anything of mine for their own purposes. Add Plausible for the statistics and Resend for sending the email list, and n8n, the automation service that prepares each deal email and hands it to Resend. And there’s Google Workspace, which runs my email, so anything you send me, and the daily summary of reports and suggestions, sit in that mailbox. That’s every company I’ve hired that could ever see something of yours.
Two more are hired for the shop side of the site and never see anything about you: Firecrawl, which fetches supermarket pages for me, and Google’s Gemini, which helps tidy up product details. Both only ever read shops’ own public pages.
A few others see requests from your browser without my hiring them, and honesty says they belong on the list too. The maps are drawn with tiles from OpenStreetMap, so opening a map page fetches those tiles from their servers. When you type into the search on “Breweries, pubs & shops”, whether a postcode, a town or anything three letters or longer, what you have typed goes to postcodes.io so it can suggest matching places and turn your pick into a map position; it’s the only thing sent, and I never see or store it. If you plan a crawl there, the map positions of your start, your finish and the stops (nothing you typed) pass through this site’s own server to openrouteservice.org, run by HeiGIT in Germany, which works out the walking route; this site doesn’t log or keep them. And product photos load straight from the shop that sells the product, or the platform that hosts its website (Shopify, for most of them), exactly as they would if you visited that shop yourself. In each case the other party receives what any web server sees when a browser asks it for something: your IP address, and that the request came from this site, and nothing more. The fonts, icons and everything else on the page come from this site itself. Nobody else gets anything.
If you sign up for the deal emails, I hold: your email address, which version you chose: daily, weekly, or neither, if you only want alerts about particular shops, and a record of when you signed up and when you clicked the confirmation link. That confirmation step is deliberate: nothing is ever sent to an address that hasn’t clicked it, so nobody can sign you up behind your back.
At signup a scrambled version of your IP address is kept for two days, purely to stop someone machine-gunning the form. It’s salted, it rotates daily, and it can’t be turned back into your address; the raw IP is never stored.
The emails themselves are delivered by Resend, who act only as my processor under a written agreement; they can’t use your address for anything of their own. Resend is a US company, so that agreement includes the standard safeguards UK law requires for data leaving the country.
If you ask to hear when particular breweries or shops list something new, I also hold which ones you follow and which new products I’ve already emailed you about, so the same one never turns up twice. That’s one email each Tuesday, sent the same way and only after you’ve tapped a confirmation link. You can stop following any shop from the “Manage your emails” link in every one, and unsubscribing deletes the list of shops you follow straight away.
Every email has a one-click unsubscribe link that works immediately, no questions asked. Unsubscribed addresses are kept only so the system knows not to email you again; if you’d rather the record disappeared entirely, ask and I’ll delete it. The lawful basis for all of this is your consent, which is exactly what the confirmation click records.
An account keeps your saved deals, breweries, shops and styles the same on every device. It holds your email address, the things you save, the date you confirmed you’re 18 or over and agreed to the terms (with the exact wording you agreed to), and when you last signed in. No password, no date of birth, no address, nothing about why you choose alcohol-free or gluten-free, and I don’t ask for your name.
Sign-in codes are sent through Resend and the account lives in Supabase, the same services as the email list. Your browser keeps a sign-in token so you stay signed in. You can download everything held about you, or delete the account, from the account page at any time; deletion is immediate and removes everything saved with it. The deal emails are separate and keep their own unsubscribe link.
If you sign in with your Google or X account instead of an emailed code, that company confirms who you are and sends your email address along with a few details from that account: from Google, the name on the account; from X, your display name, username, a link to your profile picture, a link to your profile and any website on your profile. I keep only the email address; the other details are thrown away as they arrive, every time you sign in. I never see your password for it, and I don't ask it for your contacts or posts. What the company itself records about that sign-in is covered by its own privacy notice, not mine.
I rely on contract (providing the account you asked for) for this, and I keep it until you delete it.
I may share totals about what account holders save and ask for alerts about with breweries and shops, never anything that identifies you, and never fewer than 10 people at a time. Working out those totals is done under legitimate interests, and you can object at any time by getting in touch.
If you turn on alerts, your account also holds what you chose to hear about, a code your browser gives me so I can reach that device, a short device name (such as “Android phone”), a record of when you agreed and the exact words you agreed to, and the alerts I’ve sent you. Alerts are deleted 30 days after they’re sent.
The alert itself is carried by your browser’s own notification service (Google for Chrome and Android, Apple for iPhone). Turning alerts off on a device removes that device straight away. I rely on your consent for alerts, and you can withdraw it at any time on the account page.
If you tick “News from UK Beer Deals”, I may also send the occasional alert about the site itself, such as a seasonal round-up or a new feature. Some of these may be paid offers from a brewery, shop or other business. A paid offer is always labelled as one in the alert, and nothing about you is shared with whoever paid for it. News alerts follow the same rules as your other alerts: if you chose “As they happen”, no more than three a day and only between 9am and 9pm, with the rest held for the 5pm round-up. This tick is separate from your other alert choices, and I keep a record of each time you tick or untick it. You can untick it at any time on the account page.
Here’s every outside service that can see anything about you, in one place, followed by how long each kind of record is kept. The sections above explain each one in more detail.
And how long things are kept:
This site sets no cookies at all: not for analytics, not for advertising, not for anything.
Your browser does store a few of your own settings on your device: dark mode, your filters, your postcode, the supermarkets you tick on the price comparison, anything you favourite, your recent searches, your answer to the age check on the way in, and whether you’ve closed or answered the newsletter box that slides up (closed, it stays away for 30 days). That never leaves your computer and I can’t see any of it, except your saved things if you create an account, which are then kept with it. Clearing your browser data wipes it.
The installed app keeps a copy of public prices and places on your phone so Saved and the map open without a signal. It holds nothing about you.
On the age check, “remember me on this device” is what decides how long that one lasts: ticked and it stays until you clear your browser data, unticked and it disappears when you close the tab. It records only that someone confirmed they were 18 or over: not your age, not a date of birth, and nothing that identifies you.
You don’t have to be counted. Any standard content or tracker blocker stops it outright, such as uBlock Origin, Ghostery, Brave’s built-in shields or Firefox’s strict tracking protection. (The “Do Not Track” browser setting, on the other hand, isn’t honoured by Plausible, most analytics tools have abandoned it, so a blocker is the reliable way.)
Nothing on this site breaks if you block it. Every deal, filter and map still works exactly the same. If you’d like a hand, just ask.
My own page, search and share tallies are part of the site itself, so a blocker may not stop them. Because they hold nothing about you, just a running total per page and per search word, there’s no record of you in them to find, show or delete.
Since 5 February 2026, UK law (PECR, as amended by the Data (Use and Access) Act 2025) no longer requires consent for first-party analytics used solely to collect aggregate statistics about your own website. That’s exactly what this is: no cookies, no advertising use, no data shared onward, which is why you weren’t met with a pop-up on arrival. My own page, search and share tallies don’t store or read anything on your device at all.
The affiliate links described below don’t change that, because none of it happens here: no code of theirs runs on this page, and any cookie is set on the network’s own domain once you’ve already clicked away, under their policy rather than mine.
The lawful basis for processing is legitimate interests: understanding how the site is used so I can make it better, and evidencing the traffic I send to breweries. You can object at any time using any of the methods above, or by getting in touch.
Clicking “View deal” takes you to the brewery or bottle shop’s own website. Once you’re there you’re on their turf, under their privacy policy and their cookies, which I have no control over and no sight of. Worth a read if that matters to you.
I do keep a note on my side that the click happened: which shop and product it was for, the price and discount at the time, which page you clicked from, and whether it was an affiliate link. That’s the whole record: no IP address, no browser details, nothing that could be traced back to you, and no way to join one click to another. I use it to see which deals people actually find useful and to tell breweries how much traffic they’re getting.
The same goes for the “Buy me a half” button: it’s a plain link to my tip page on Ko-fi. Nothing from Ko-fi runs on this site: no script, no widget, and any payment happens entirely on theirs, under their privacy policy.
Two shops listed here have taken me on through affiliate networks: one brewery through Awin and one bottle shop through Adtraction. Where a link from this site is one of theirs, your click passes through that network on the way to the shop and I earn a few percent if you buy. It costs you nothing extra, and it has no effect on which deals appear here or how they’re ordered; the about page says more about that. Most links on this site aren’t affiliate links at all. The CAMRA page works the same way: I also earn a flat fee if you join CAMRA through its link, which also goes through Adtraction, so what is said about Adtraction below applies to it too.
What that means for your data. Nothing belonging to either network runs on this site: no script, no widget, no cookie set by me. The “no cookies at all” above still holds. It’s on the way through that anything happens, and the two of them do it differently.
Awin sets a cookie on its own domain to record which site sent you, and where cookies are unavailable it may instead recognise your device from its browser characteristics. Awin describes what it holds as pseudonymous: the advertiser’s campaign, the publisher, the click and the country it happened in, and the device, rather than anything that names you. Their privacy policy is the full account, and you can switch their tracking off entirely at optout.awin.com.
Adtraction collects more. Its privacy policy says that when you interact with one of its ads it processes your IP address and technical data such as browser settings, using cookies, pixel tags, databases and server logs, and stores that for up to twelve months. It also puts an identifier in the web address you land on: click one of these links and you’ll see “at_gd=” followed by a long code in the address bar, which Adtraction’s policy calls a GUID. Its legal basis is legitimate interest rather than your consent, so there’s no consent box and no one-click opt-out page of the kind Awin runs. What you can do instead is block cookies in your browser or use any standard tracker blocker, and you have the right to object to the processing, or ask for a copy of your data, or its deletion, by emailing [email protected]. Adtraction is a Swedish company and says it never rents or sells personal data to third parties.
Nothing on this site breaks if you block either of them; you’ll reach exactly the same shop at exactly the same price, I just won’t be credited for it.
Shop names, addresses and product details are gathered from information those businesses publish on their own public websites. Coordinates and regions come from postcodes.io, which is free and published under the Open Government Licence. It’s the same service your own postcode goes to if you search for a postcode or town, as described above. A few dozen addresses came instead from other public registers: the Food Standards Agency’s list of food businesses, Companies House and OpenStreetMap (© OpenStreetMap contributors, available under the Open Database Licence), where a business publishes none of its own.
The pubs on the map are different. Their names and addresses come from the Food Standards Agency’s register of food businesses, and their opening hours, where shown, from each pub’s own website. Contains public sector information licensed under the Open Government Licence v3.0.
I draw on a brewery’s own website first. Where I write a few lines about a brewery, CAMRA is one of the other sources I use. I earn a flat fee if you join CAMRA through the link on the CAMRA page, but that partnership hasn’t changed any brewery description on this site, and CAMRA has no say in what I write.
Supermarket listings, the name, the price, any offer and the photo, come from each supermarket’s own website, read the same way. The ABV shown beside a supermarket price is the one that supermarket publishes where it publishes one; where it doesn’t, or where two supermarkets contradict each other about the same drink, the figure is my own judgement rather than theirs.
If you run one of these businesses and want your listing changed or removed, just ask and I’ll sort it, no argument. If it’s easier, there’s also an “Is this your store?” link at the bottom of every business page.
Under UK data protection law you have rights over any personal data an organisation holds about you. Unless you’ve created an account, joined the email list, left your email with a report, suggested changes to a business page or asked about UK Beer Deals Insights, I don’t hold any that identifies you, so there’s usually nothing to hand over. If you are on the list, your email address, your daily-or-weekly choice and any shops you follow are the whole record. If you sent a report or a suggestion about a business, or asked about UK Beer Deals Insights, what you typed and any contact details you gave with it are held too. If you have an account, the account page lets you download or delete everything in it yourself. Ask and I’ll show you any of it, correct it or delete it.
Email me at [email protected]. That’s the quickest route and it reaches me directly. You can also reach me via @uk_beer_deals on X or the UK Beer Deals page on Facebook. UK Beer Deals is run by one person, Mark, who is the data controller for anything described here. If you’re unhappy with how I’ve handled something, you can complain to the Information Commissioner’s Office at ico.org.uk.